Biggest Little Newsletter - Soni's Corner | Fall 2025 Market Update

Biggest Little Newsletter, a curated market update and local happenings from Soni Jackson and Overall Hamilton.

Four women pose together at an event beside a glowing patio heater.

Hello Clients, Colleagues, and Friends,
 
I am besides myself that we are officially in 4th Quarter of 2025. However, I can't lie, the Fall crisp weather creeping in has me all kinds of excited for the seasons change incoming. 2025 has been wildly busy! In a great way!
 
It has been a hot minute since we last "spoke", but I am fired up to bring back our regular newsletter in a "Biggest Little" refreshed fashion. If you haven't noticed, I'm pregnant, due in December, and I have plenty of backup so don't you worry: I won't skip a beat. ;) I'm not entirely sure I know how to back off anyways.
 
Onto business: Just a few short weeks ago, myself and 3 other distinguished Sierra Sotheby's agents (Kirsten Childers, Dena VanBlaricom, and Kathy Williams) had the honor of hosting the first annual Biggest Little Networking Event in Reno, Nevada bringing together 30 outside feeder market agents on a jam packed day of learning and exploring what Reno and Nevada as a Tax Haven region have to offer. All in an effort to be load them with information for their own clients who are looking for that next savvy business or personal life move.
 
We focused on Lifestyle, Adventure, Culture, Arts, Economics, and of course, the Tax Advantage Edge. We partnered with Reverie3D (fabulous high tech design company who does all of our renderings on our new build projects or even some resale homes in need of a facelift on the appearance potential of the listing), Dene Atchison with Cross Country Mortgage, and Dan Oster with NAI Alliance who gave an incredible lunch time speech about the economics of this region and all the positive changes from a business perspective which keep coming. All positive things on the horizon for this Northern Nevada place we call home!
Blue name badges with gold clips, including badges for Dan Oster and Dene Atcheson.
 
 
Market Update
This market has been an odd one! We all wish we had a crystal ball, but here's what I've noticed.
 
Some listings I think will sell quickly, may take awhile without showings, others may move quickly when we don't expect them to, however one thing is certain: Buyers are hesitant on the amount to pay and testing the seller's prices across the board. EVEN though the rates saw a slight drop recently, then up again slightly. Seeing under asking prices are very common and some significant negotiating going on.
 
I say it all the time, but WHO YOU WORK WITH MATTERS, especially trying to bring these deals together right now. If you are not being guided as to how to get creative with these structured deals, you could be leaving major money on the table.. in both directions.
 
Here are our Market Reports for the first half of the year, and the Q3 Reports are coming soon:
Q2 2025 Sierra Sotheby's market reports and open spreads
 
In the news
Advertisement for a Crystal Bay home, shown on a phone beside an aerial view of a boat and lakeside dock.
We’re honored to share that our iconic listing at 580 Gonowabie – The Tahoe Glass House was hand-selected for a feature in Architectural Digest. This is not a standard syndication—AD personally chooses the homes they spotlight, making this recognition especially meaningful. To be showcased alongside some of the world’s most celebrated architecture is a true testament to the artistry and design of this one-of-a-kind lakefront residence.

Featured Listings

Modern glass-walled home nestled into a wooded rocky hillside, illuminated at dusk.
 
4 BD | 4 BA | 9,976 SF
Offered at $45,000,000
Click HERE to learn more.
Kitchen with a large island, wooden bar stools, sage cabinetry, and a stone wall around a wide window.
 
5 BD | 5.5 BA | 5,890 SF
Offered at $5,300,000
Click HERE to learn more.
Stone patio with outdoor dining and lounge seating, string lights, and a wood-fired pizza oven beneath tall pines.
 
4 BD | 4 BA | 3,845 SF
Offered at $2,400,000
Click HERE to learn more
Modern home beside a rocky water feature and landscaped garden at sunset.
 
3 BD | 4 BA | 2,860
Offered at $1,850,000
Click HERE to learn more.

$3,000,000

13205 Welcome Way

Reno

5
Beds
 6
Baths
 4,682
Sq. Ft.
Request A Private Showing
Modern home with a wide open garage, deep overhang, and paved driveway.

$2,700,000

4095 GRAY FOX COURT

RENO

5
Beds
 4
Baths
 3,314
Sq. Ft.
Request A Private Showing
Two-story home with a timber-truss entry, stone columns, and a furnished patio at dusk.

$3,200,000

235 TIMBERCREEK COURT

RENO

4
Beds
 4
Baths
 5,160
Sq. Ft.
Request A Private Showing
Furnished living room with a gray sectional, fireplace, landscape artwork, and black chandelier.

$715,000

247 Starboard Drive

Verdi

3
Beds
 3
Baths
 1,845
Sq. Ft.
Request A Private Showing

Welcome to Marama

Modern community entrance and guardhouse beside a paved drive, with a white vehicle and rocky hillside.

- The Newest Luxury Community You Didn't Know About -
 
Minutes from California and thousands in tax savings, a luxury community, as not seen for decades in the Reno region, Marama opens its gates to those who seek a lifestyle of refinement and exclusivity.
 
Specializing in contemporary estate homes, a limited collection of custom homesites make the dream a reality. Our Custom Builder Program makes it attainable. Click below to learn more about this once in a lifestyle opportunity.

Real estate tips

Modern waterfront homes reflected in a calm lake, with landscaped paths and distant hills.

Top Neighborhoods to Invest in Sparks, Nevada This Year.
 
Whether you're looking for a bustling community with modern amenities or a serene enclave with picturesque views, Sparks has something to offer. Exploring the top neighborhoods in Sparks can provide valuable insights for those considering investing in this dynamic city.
 
Click HERE to read more.

Local Happenings

Illuminated dragon lantern display with green foliage, flowering branches, and blue waves.
Dragon Lights Reno
Reno | Sept 26th - Nov 30
 
From September 26 to November 30, 2025, Dragon Lights Reno returns to the scenic Wilbur D. May Arboretum and Botanical Gardens in Rancho San Rafael Park with an all-new theme: Odyssey of Waves & Woods. This year’s show features three captivating zones.
 
The Asian Culture Zone is centered around the iconic Chinese dragon and features a variety of lanterns inspired by traditional Chinese culture and nature. Visitors will walk through scenes that highlight the beauty and symbolism of Chinese heritage through intricate lantern craftsmanship.
Person grinning in vivid green, black, and orange face paint.
 
Dark Prison Haunted House
Carson City | Sept 26 - Nov 1st
 
For over a century, the Nevada State Prison has been a fortress of screams, secrets, and shadows. Its walls have heard everything—and they never forget. The gates slammed shut in 2012, sealing away the darkness inside. Now, 13 years later, they creak open again. step into the next level of fear; an authentic, historic prison where the past refuses to stay buried. This is the scariest place in Northern Nevada.

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Phone showing Soni Jackson’s Instagram profile beside a laptop displaying her real estate website and a furnished living room.

Smiling blonde woman seated in a white blouse and jeans, with large windows behind her.

Soni
Jackson
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As the area’s top-producing agents, you can count on Breck Overall, Jeff Hamilton and their team to be a responsive and reliable partner. They offer creative ideas, ethical standards and connections to the world’s most influential agents.

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